If you walk around Toronto, Vancouver or any other Canadian city today, or any other day in late October or early November in any given year, you’ll notice something. Most people walk down the street, into business meetings and pretty much everywhere with poppies attached to their clothing.
So what do the poppies represent? They’re a symbol of remembrance. Just like November 11 is Veterans Day in the US, in Canada it’s Remembrance Day. Both serve the same purpose – remembering those that fought for their country during World War I and II. But the way this day is seen in Canada is different. (more…)
Successful Marketing Communications: A Conversation with Customers 