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Posts Tagged ‘Time’

About two weeks ago on this very blog, I published this post praising personalized magazines as a customer-centric solution to help slow the decline of the print publication. Specifically, I focused on Mine, a trial of a personalized magazine from Time Inc. and American Express Publishing. Subscribers are asked to pick content from five magazines out of several of the companies offerings to create their own unique publication. Readers could choose to receive, free of charge, five trial issues e-mailed to them in electronic format or snail mailed to them in print format.

However, what I didn’t talk about were some of the potential downsides, and the impact an error could have on the concept. Sure, newspapers, magazines and books contain errors every so often. But when a company suggests a reader can customize a magazine to their liking, and the one that they get isn’t, this is a bit of a problem.

Why am I bringing this up now, you ask? Well, while waiting for the first print issue of Mine Magazine to arrive at my door last week, I received an e-mail from the publisher. (more…)

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We all know that print publications are losing readers. In today’s world, where news happens around the clock, it makes more sense to use online sources, where news is posted as it happens. We can also set up accounts on various Web sites to get only the type of news we want. Essentially, we can each create our own online publication.

However, some think this can extend to print as well as online. Last month, Time Inc., American Express Publishing and Lexus announced a test of a new magazine titled Mine. The magazine uses the tag line “My magazine. My way,” and includes content personalized to each reader.

Here’s how it works: consumers can go to the Mine Web site and choose content from five titles out of several magazines published by Time Inc. or American Express Publishing. Lexus is the exclusive sponsor of the magazine. Readers receive five trial issues of Mine, which can be delivered either as a print publication by snail mail (limited to 31,000 subscribers), or as an electronic edition by email (up to 200,000 subscribers). (more…)

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