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Posts Tagged ‘PR’

There’s always been a fight over who makes the best premium ice cream — is it Ben & Jerry’s, or Haagen Dazs?

If we’re going by carton size, there’s now a clear winner. Over the past few weeks, Haagen Dazs had been reducing the size of its cartons from 16 ounces (a pint) to 14 ounces, while leaving the prices the same. If, for some reason, consumers didn’t notice this themselves, Ben & Jerry’s wanted to make sure they did. So last week, in an edition of its Chunkmail newsletter, and on a special page on its Web site, it let everyone know that “A pint’s not a pint, unless it’s a pint.”

The company didn’t name names, but did say a competitor with a “funny sounding European name” had downsized their pints. It also reminded customers that “your Ben & Jerry’s will still be standing tall in the freezer.” (more…)

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Welcome to my blog, Successful Marketing Communications: A Conversation With Customers.

Over the past few years, marketing and communications has changed a lot. That might even be a large understatement. And there are a lot of reasons for this: improved technology, the use of customer data, and fickle customers, just to name a few.

To keep up, companies have had to change the way they communicate. Those that haven’t might be able to survive in the short term, but not in the long term. With retailers and manufacturers trying to match and/or outdo each other, just having a great idea for a product or promotion doesn’t cut it anymore – there needs to be more. (more…)

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