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There’s always been a fight over who makes the best premium ice cream — is it Ben & Jerry’s, or Haagen Dazs?

If we’re going by carton size, there’s now a clear winner. Over the past few weeks, Haagen Dazs had been reducing the size of its cartons from 16 ounces (a pint) to 14 ounces, while leaving the prices the same. If, for some reason, consumers didn’t notice this themselves, Ben & Jerry’s wanted to make sure they did. So last week, in an edition of its Chunkmail newsletter, and on a special page on its Web site, it let everyone know that “A pint’s not a pint, unless it’s a pint.”

The company didn’t name names, but did say a competitor with a “funny sounding European name” had downsized their pints. It also reminded customers that “your Ben & Jerry’s will still be standing tall in the freezer.” (more…)

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