Posts Tagged ‘customer experience’

The big things – like fulfilling a brand’s promise – is the main item that needs to be accomplished for a company to keep customers coming back. If a brand promises the customer a seamless experience, for example, and it doesn’t, then why should they come back?

But there’s also no doubt that little things can mean the difference between a customer coming back and one that will go to a competitor. Sometimes, its so small that your customers won’t realize its being done until it isn’t. Sometimes, it’s so basic and is just common sense, so customers don’t think about it. And often, these little things don’t cost money, or cost very little, yet provide the customer another reason to come back.



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