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Archive for February, 2011

These days, many companies reach out to their customers to get feedback on their products and services, as well as their overall shopping experience. You may find an invitation to take this kind of survey on the bottom of a receipt, in a post-purchase email, or even on a website pop-up window, among other places. And to encourage shoppers to participate, there is often a small reward for doing so, or a chance to win a bigger prize.

Survey - Excellent CheckedThe big question is, do these surveys make a difference? Are the answers properly evaluated? Are the questions even relevant? Is proper follow-up done? (more…)

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