Archive for March, 2010

It’s not coincidental I’m posting this today, March 23, when there are two major nationwide giveaways. Of course, free is good for us customers. But getting customers in once when you are giving something away for free is one thing…getting them to come back and pay for it next time is another.

So first, to the free offers. Starbucks is hosting free pastry day at its US and Canada stores. Download the coupon to receive a free pastry until 10:30 a.m. with the purchase of a “handcrafted” beverage. They’re also using the event to promote the other ways in which their pastries are “free” – that would be, free of artificial ingredients.

Ben & Jerry’s is hosting their annual free cone day. Anyone can come in and get a free cone between noon and 8:00 p.m. No coupon or purchase is required (though you can probably guarantee you’ll have to wait in line!). Ben & Jerry’s has been doing this for years – as a thank you to their customers.

The intent is clear – besides the good PR, they’re hoping you’ll like it so much that you’ll come back to pay for more. (more…)


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For much of February, many of us, even those who might not normally watch sports, watched as the world’s best winter sport athletes competed for gold at the 2010 Olympics in Vancouver.

Like most host countries, Canada spent a lot of time and money not only to showcase the host city, but also showcase the success of their athletes. They did this through a program called “Own the Podium” (OTP). Depending on how you looked at the Games, Canada succeeded. Or they failed miserably. (more…)

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