Archive for November, 2009

It’s important that companies be consistent in their practices. This includes in the products they offer, the procedures that apply to customers and their marketing programs. If I, as a customer, don’t know what to expect – which is exactly what happens if a company keeps changing things – then I’m likely to go somewhere where I know what I’m getting.

Let me explain through some examples of inconsistencies that have been apparent to me. (more…)


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