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Archive for October, 2009

If a company is trying to sell a product or service, it makes sense that they would want the purchase process to be easy. I’m not talking about just having the right product at a fair price. I’m talking about ensuring that as customers check out, they don’t have any problems, aren’t asked too many questions and can seamlessly make the purchase.

This goes for both a bricks and mortar store or a Web retailer. There are many ways it can be made difficult. Take my experience last week in helping someone to buy a United Airlines ticket from Cincinnati to the Bay Area of California.

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