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	<title>Successful Marketing Communications: A Conversation with Customers</title>
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		<title>Does Feedback Improve Customer Experience</title>
		<link>http://elliotcampbell.wordpress.com/2011/02/11/do-surveys-improve-customer-experience/</link>
		<comments>http://elliotcampbell.wordpress.com/2011/02/11/do-surveys-improve-customer-experience/#comments</comments>
		<pubDate>Fri, 11 Feb 2011 16:07:43 +0000</pubDate>
		<dc:creator>Elliot Campbell</dc:creator>
				<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[AMC Theatres]]></category>
		<category><![CDATA[Communications]]></category>

		<guid isPermaLink="false">http://elliotcampbell.wordpress.com/?p=514</guid>
		<description><![CDATA[Do surveys make a difference? Are the answers properly evaluated? Are the questions even relevant? Is proper follow-up done?

Of course, the answer can be different depending on the company, but with the right process, companies can certainly improve the way they do business, and end up giving customers a better experience. Using proper follow-up, companies can even make amends for a less-than-optimal experience.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=elliotcampbell.wordpress.com&amp;blog=6678099&amp;post=514&amp;subd=elliotcampbell&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">Elliot Campbell</media:title>
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		<title>Canada&#8217;s Poppy Pride</title>
		<link>http://elliotcampbell.wordpress.com/2010/11/10/canadas-poppy-pride/</link>
		<comments>http://elliotcampbell.wordpress.com/2010/11/10/canadas-poppy-pride/#comments</comments>
		<pubDate>Wed, 10 Nov 2010 20:04:55 +0000</pubDate>
		<dc:creator>Elliot Campbell</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Poppy]]></category>
		<category><![CDATA[Remembrance Day]]></category>
		<category><![CDATA[Royal Canadian Legion]]></category>
		<category><![CDATA[Veterans]]></category>
		<category><![CDATA[Veterans Day]]></category>
		<category><![CDATA[World War I]]></category>
		<category><![CDATA[World War II]]></category>

		<guid isPermaLink="false">http://elliotcampbell.wordpress.com/?p=499</guid>
		<description><![CDATA[If you walk around Toronto, Vancouver or any other Canadian city today, or any other day in late October or early November in any given year, you’ll notice something. Most people walk down the street, into business meetings and pretty much everywhere with poppies attached to their clothing. So what do the poppies represent? They’re [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=elliotcampbell.wordpress.com&amp;blog=6678099&amp;post=499&amp;subd=elliotcampbell&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">Elliot Campbell</media:title>
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		<title>Free Will Bring Customers In…But Will it Bring Them Back?</title>
		<link>http://elliotcampbell.wordpress.com/2010/03/23/free-will-bring-customers-in%e2%80%a6but-will-it-bring-them-back/</link>
		<comments>http://elliotcampbell.wordpress.com/2010/03/23/free-will-bring-customers-in%e2%80%a6but-will-it-bring-them-back/#comments</comments>
		<pubDate>Tue, 23 Mar 2010 12:00:02 +0000</pubDate>
		<dc:creator>Elliot Campbell</dc:creator>
				<category><![CDATA[Food & Beverage]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Ben & Jerry's]]></category>
		<category><![CDATA[Customers]]></category>
		<category><![CDATA[Denny's]]></category>
		<category><![CDATA[Free Cone Day]]></category>
		<category><![CDATA[Free Pastry Day]]></category>
		<category><![CDATA[KFC]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[measurement]]></category>
		<category><![CDATA[Starbucks]]></category>

		<guid isPermaLink="false">http://elliotcampbell.wordpress.com/?p=489</guid>
		<description><![CDATA[It’s not coincidental I’m posting this today, March 23, when there are two major nationwide giveaways. Of course, free is good for us customers. But getting customers in once when you are giving something away for free is one thing…getting them to come back and pay for it next time is another. So first, to [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=elliotcampbell.wordpress.com&amp;blog=6678099&amp;post=489&amp;subd=elliotcampbell&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">Elliot Campbell</media:title>
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		<title>Success or Failure? Canada’s Own the Podium Program Brings Lessons</title>
		<link>http://elliotcampbell.wordpress.com/2010/03/09/success-or-failure-canada%e2%80%99s-own-the-podium-program-brings-lessons/</link>
		<comments>http://elliotcampbell.wordpress.com/2010/03/09/success-or-failure-canada%e2%80%99s-own-the-podium-program-brings-lessons/#comments</comments>
		<pubDate>Tue, 09 Mar 2010 14:15:58 +0000</pubDate>
		<dc:creator>Elliot Campbell</dc:creator>
				<category><![CDATA[Sports]]></category>
		<category><![CDATA[2010 Winter Olympics]]></category>
		<category><![CDATA[Canada]]></category>
		<category><![CDATA[Goal Setting]]></category>
		<category><![CDATA[Olympics]]></category>
		<category><![CDATA[Own the Podium]]></category>
		<category><![CDATA[Vancouver]]></category>

		<guid isPermaLink="false">http://elliotcampbell.wordpress.com/?p=477</guid>
		<description><![CDATA[For much of February, many of us, even those who might not normally watch sports, watched as the world’s best winter sport athletes competed for gold at the 2010 Olympics in Vancouver. Like most host countries, Canada spent a lot of time and money not only to showcase the host city, but also showcase the [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=elliotcampbell.wordpress.com&amp;blog=6678099&amp;post=477&amp;subd=elliotcampbell&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">Elliot Campbell</media:title>
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		<title>The Importance of Consistency</title>
		<link>http://elliotcampbell.wordpress.com/2009/11/18/the-importance-of-consistency/</link>
		<comments>http://elliotcampbell.wordpress.com/2009/11/18/the-importance-of-consistency/#comments</comments>
		<pubDate>Wed, 18 Nov 2009 13:30:25 +0000</pubDate>
		<dc:creator>Elliot Campbell</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[My Starbucks Rewards]]></category>
		<category><![CDATA[Starbucks]]></category>
		<category><![CDATA[Target]]></category>
		<category><![CDATA[The Gap]]></category>

		<guid isPermaLink="false">http://elliotcampbell.wordpress.com/?p=464</guid>
		<description><![CDATA[It’s important that companies be consistent in their practices. This includes in the products they offer, the procedures that apply to customers and their marketing programs. If I, as a customer, don’t know what to expect – which is exactly what happens if a company keeps changing things – then I’m likely to go somewhere where I know what I’m getting.

Let me explain through some examples of inconsistencies that have been apparent to me.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=elliotcampbell.wordpress.com&amp;blog=6678099&amp;post=464&amp;subd=elliotcampbell&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">Elliot Campbell</media:title>
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